Mwaana Inc : Empowering communities, sustaining ecosystems
Mwaana is a Public Benefit Company on a mission to drive Africa’s climate resilience by accelerating the adoption of cutting-edge, climate-positive technologies.
Their innovative business model harnesses diverse revenue streams—including carbon credits, green infrastructure development, and genetic libraries—all strategically aligned to fuel their bold vision: conserving 100 million hectares of the Congo Basin by 2035. Every initiative reinforces this ambitious goal, ensuring sustainable impact at scale.
DR Congo
2024
Sustainability
Challenge
The project demanded more than just visual appeal—it needed a future-forward identity that captures the project’s vision while ensuring maximum adaptability across all digital and physical touch points. The core challenge lay in creating a system flexible enough to adapt to evolving needs yet powerful enough to immediately command attention and credibility in competitive funding environments.
Results
By developing a bold, future-facing identity and strategic suite of high-impact assets—including teasers, pitch decks, and data sheets—I helped the initiative to drive engagement and credibility. These tools didn't just communicate the vision; they became instrumental in securing critical investor buy-in and accelerating fundraising timelines.
